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Writer's pictureAnita Amaka

Does Shapewear Enhance or Diminish Body Confidence?

plus-size lady wearing shapewear
Lady wearing Uju bodysuit

In today’s fashion scene, shapewear stirs up a debate among feminists and body positivity advocates. They all seek to answer the big question: does shapewear empower women by letting them control their look, or does it push them toward societal beauty norms?


For many women, shapewear offers a boost of confidence and control over how they present themselves. It’s about feeling good in their skin and outfits, which aligns with feminist ideals of personal choice and expression.


However, critics argue that shapewear reinforces unrealistic body standards. By promoting a specific silhouette, it might pressure women to conform rather than embrace their natural bodies—a challenge to the body positivity movement’s goals of acceptance.


There’s also a risk that extensive use of shapewear could blur the lines between enhancement and alteration, potentially eroding the progress towards body acceptance. If shapewear becomes a necessity rather than an option, it may contribute to feelings of inadequacy or dissatisfaction with one’s natural appearance, contradicting the principles of body positivity.


The key lies in balance and inclusivity. At Ojiioma, we believe shapewear can coexist with body positivity when it’s about choice, not compulsion. It’s all about celebrating diversity and ensuring every woman feels valued and beautiful in her own skin.


To sum it up, shapewear isn’t inherently anti-feminist or anti-body positivity. Its impact depends on how it’s used and the message it conveys. Ultimately, the power lies in the hands of women—to choose, to redefine beauty standards, and to celebrate their unique identities without apology.

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